The Ultimate Tone & Brighten. Keep your color looking salon-fresh with the Plantitas Purple Reina Shampoo. Specifically formulated for blonde, platinum, silver, and highlighted hair, this sulfate-free cleanser uses deep purple pigments to physically counteract unwanted warmth and brassiness. Beyond just color correction, it is infused with purely natural botanical extracts that gently cleanse the hair without stripping away the essential moisture that color-treated strands need to stay healthy and resilient.
Why Your Hair Will Love It:
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Instant Neutralization: Crushes yellow and orange tones to reveal a cool, bright, and refreshed finish after just one wash.
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Gentle Botanical Cleansing: Provides a rich, effective lather that removes impurities while remaining soft on chemically processed hair.
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Enhanced Luminosity: Smooths the hair cuticle to reflect more light, making your highlights pop and your color look multidimensional.
How to Use: Apply Purple Reina Shampoo to wet hair and massage evenly through the scalp and lengths. Leave on for 1–3 minutes depending on the level of toning desired (longer for more intense cooling). Rinse thoroughly and follow with your favorite Plantitas conditioner or the Milagros Hair Mask for deep repair.
